ALIENATIONEM by Inaurem

“ALIENATIONEM” a creative photography story featuring face jewellery by Inaurem

INAUREM is a London based jewellery label, we have caught up with Metaraph the founder of Inaurem during those difficult times when freedoms are restricted, so the motivation is to say creative, positive and to express that internal freedom from within in any ways possible.  While enclosed in a closed space together, Metaraph and his friends have creates series of photographs reflecting the mood and featuring the newest collection of original and daring face accessories by Inaurem.

Metaraph told artPLAY:

“This series of images have been created at our warehouse during the second week of isolation, using all available materials, creative resources and skills of everyone who we are sharing the space with.
As a visual response to our feelings triggered by the abnormality of today’s lifestyle, our reflections on extreme virtualisation of the world, altered means of connection with one another and a feeling of deeper alienation. The characters represent post-apocalyptic goddesses, divine beings that embody features of the human, contrasts of light and darkness, real and imaginary”.

Art Direction/Photography  – @metaraph_
Photography assistant  –@olha.korovina
Models –  @cosmic.caz   @jacksiren  and @metaraph_
Makeup – @riyamariacx
Hairstyle – @wesleycmanners
Light assistance – @jacksiren

All Jewellery – @inaurem__

(C) artPLAY  is a source for the creative minds