Ada Zanditon Couture London

artPLAY FASHION DESIGN…LET’S START PLAYING….

ADA ZANDITON, born and based in London, is an award winning couture designer, illustrator and graduate of the London College of Fashion. Her creations are hand made, embellished with crystals and combine unusual textures with elements of fetish, yet her designs are elegant and luxury.

Here is an exclusive to artPLAY video featuring Adas new collection “THE BITCH COLLECTION: BEING IN TOTAL CONTROL HERSELF”

“STAG (the director) and I wanted to reinvent the definition of the word BITCH to mean a Goddess, a being who is in total control of herself, her destiny and her defiance of patriarchy and conformity. Visually we were inspired by Pussy Riot and Jane Fonda’s defiant Mugshot from 1970” Ada

All clothing by Ada Zanditon Couture

Styling by Antonio Branco and Ada Zanditon

Director & Editor: S T A G

Shot: Calum Ducat

Make Up: Ben Dniprowskij

Hair: Georgianna Teers

Styling assistant: Salama Hamed

The Bitches: Estelle Digridi & Ava Fersi

Music: Ivy Lab ‘Magikess’

“I imagine my pieces to be like armour if it grew organically from your own skin” Ada Zanditon

: Photo Viktor Herak, Model Adja Kaba

: Photo Viktor Herak, Model – Karina Chaikova

: Photo Viktor Herak, Model – Karina Chaikova

: Photo Viktor Herak, Model Adja Kaba

“I create harnesses and accessories that act as ornate exoskeletons to adorn the body with. I think the confidence they imbue on the wearer comes from the fact that they act as extensions of the person, (Warrior Goddess) within” Ada Zanditon